Alf the Label offer luxury baby bags and accessories, providing effortless style and essential practicality for parenthood and beyond.
Alf the Label was born out of a love for uncompromising style. When Founder, CEO and Creative Director Sophie was unable to find a bag that would represent her as a modern woman with her own sense of style with the added functionality for childcare, she created one.
Alf the Label was launched at her kitchen table in 2016, and named after her grandfather Alf, who worked as a furrier after the Second World War, cutting and sewing panels of leather and fur in a tailor’s shop (amongst other professions).
Sophie’s passion for craftsmanship is deeply rooted. Her focus on creating timeless, functional pieces in exceptional materials and attention to detail is unwavering.
Parenthood is different for everyone. Style looks different to everyone.
Alf is made for everyone.
