Whimsy and whiskers: Why a new generation of kids are falling in love with Sylvanian Families toys

Education & Play 21 Oct 24 By

Cute Sylvanian Families from @sylvanianfamilies_australia

All aboard the nostalgia train!

If your childhood involved setting up adorable scenarios featuring sweet, tiny animal families, get ready for a trip down memory lane because Sylvanian Families toys are back in a BIG way.

ICYMI the Sylvanian Families figures are adorable and detailed, featuring cute animal characters with sweet, expressive faces and intricate outfits that first surged into popularity in the ’80s. It just makes sense that his aesthetic appeal is a big draw for kids – then and now!

The collectible characters and their range of houses, vehicles, and accessories allow children to create their own stories and scenarios, creating memories that last a lifetime.

Scroll down to shop Sylvanian Families toys…

What are Sylvanian Families?

Sylvanian Families were created by the Japanese toy company Epoch in 1985. The original idea was to produce a range of high-quality, collectible toys that depicted charming animal families living in a whimsical world.

The initial characters were designed as cute animals with detailed clothing and accessories. The idea was to create a miniature world where these characters lived and interacted, offering a rich landscape for imaginative play.

These days, Sylvanian Families toys encompass a broad range of figures, playsets, and accessories for children to collect and love as they build their little world.

What do Sylvanian Families look like in 2024?

Just as they did when they first appeared, Sylvanian Families encourage creativity and role-playing, which are essential for cognitive and social development.

As before, the range of families and settings allows children to customise their play environment. They can mix and match characters and settings to fit their imagination. Because of this, Sylvanian Families can help children learn about family dynamics, social interactions, and daily life skills through pretend play. This educational aspect, combined with fun, makes the toys appealing for parents and kids alike.

For some parents, Sylvanian Families might evoke memories of their own childhoods. Sharing these toys with their children can be a way to connect with their past and introduce their kids to something they loved.

Here’s what’s what you can expect from Sylvanian Families these days:

Character Figures

  • Animal Families: These are the core of Sylvanian Families. Each set features a family of four to six members, including parents and children. Common animals include rabbits, bears, squirrels, foxes, and hedgehogs, among others.
  • Individual Figures: Apart from family sets, there are individual characters and specialty figures that can be added to any collection. These might include special costumes or unique characters like shopkeepers or adventurers.

Playsets and Buildings

  • Houses: Various types of houses and cottages are available, such as the classic “Country Cottage,” “Luxury Lodge,” and “Red Roof Country Home.” These playsets often come with furniture and accessories to create a fully functional home environment.
  • Shops and Cafés: Playsets like “The Village Shop,” “Bakery,” and “Café” allow children to role-play various community scenarios and everyday activities.

Vehicles

  • Cars and Trucks: These include family cars, trucks, and even camper vans, which can be used for adventures or daily commutes in the Sylvanian world.
  • Bicycles and Boats: There are also smaller vehicles like bicycles and boats for more specialised play scenarios.

Furniture and Accessories

  • Home Furnishings: A wide range of furniture and household items, including beds, sofas, dining sets, and kitchen appliances, to furnish and decorate the various homes.
  • Outdoor Accessories: Items like garden furniture, playground equipment, and picnic sets enhance outdoor play and expand the possibilities for storytelling.

Special Editions and Themed Sets

  • Seasonal and Holiday Sets: These might include themed figures and accessories for special occasions like Christmas, Halloween, or birthdays.
  • Limited Editions: Occasionally, there are limited edition figures or playsets that feature unique designs or themes, adding collectible value.

Customisation Kits

  • DIY Kits: Some sets allow children to build or customise their own homes or characters, adding an extra layer of creativity to their play.

Where to buy Sylvanian Families toys in 2024

Sylvanian Families provide a blend of visual appeal, play value, and educational benefits, making them a favourite among Australian children. Here’s where to find the tiny cuties in 2024 …

Sylvanian Families Adventure Tree House

Sylvanian Families Adventure Tree House

RRP $79.39 from Amazon AU

The Sylvanian Families Adventure Tree House is a versatile playset that includes a rope swing, log ride, and four small rooms with a secret passage. The hut on the terrace can be removed for separate play, and the set can be combined with other Sylvanian Families products for even more fun.

Product features:

  • Rope swing can be used as a lift
  • Log ride can be placed on the slide
  • Includes four small rooms and a secret passage
  • Can be combined with other Sylvanian Families products
  • Age: 3 yrs+

Available from:


Sylvanian Families Husky Family

Sylvanian Families Husky Family

RRP $39.00 from Big W

Meet the Husky Family, Father Vincent, Mother Avril, and triplets Rae, Drake, and Nelly, as well as a sleigh for the triplets. The figures have beautiful grey and brown fur and the adorable triplets are wearing matching hooded outfits. The triplets can ride in the sleigh.

Product features:

  • Dressed in removable fabric clothing, these miniature animal figures have articulated arms, legs and head and are made with a high quality fabric giving them a soft velveteen surface
  • Each figurine has its own story and can be complemented with a range of accessories
  • Age: 3 yrs+

Available from:


Sylvanian Families Family Campervan

Sylvanian Families Family Campervan

RRP $63.75 from Amazon AU

The Sylvanian Families Family Campervan is a toy set that includes a campervan with seats that convert into beds, a kitchenette for cooking, and various accessories such as fishing rods and bikes. It provides a fun and imaginative play experience for children aged 3 years and above.

Product features:

  • Seats up to seven figures
  • Includes kitchenette with cooking accessories
  • Features storage for bikes and fishing rods
  • Age: 3 yrs+

Available from:


Sylvanian Families - Polar Bear Family

Sylvanian Families Polar Bear Family

RRP $20 from Amazon AU

A 3 figure set containing Polar Bear father, mother and child. Seamus enjoys fishing. He always researches the best bait to use for the fish that can be caught in each season ahead of time.

Product features:

  • Seamus: Enjoys fishing and researches bait.
  • Maa: A slow runner on land but a quick swimmer. She is a diving instructor, teaching anyone interested in diving.
  • Ana: Hates to be cold, despite being a polar bear. She always follows her father on his fishing trips.
  • For ages 3 and up

Available at:


Sylvanian Families Red Roof Country Home with Attic

Sylvanian Families Red Roof Country Home with Attic

RRP $97.98 from Catch

Red Roof Country Home features a red roof with brightly coloured walls that makes up the delightful Chocolate Rabbit Family home. Rooms come with 3 lights, each of which can be turned on and off.

Product features:

  • Main Unit, Chimney Room, Large Roof, Small Roof, Staircase, Entrance Porch, Window Frame A x3, Window Frame B x2, Small Fence x3, Large Fence x5, Lamp A x2, Lamp B x1 (a total of 22 pieces)
  • Age 3+

Available from:


Sylvanian Families Cottontail Rabbit Family

Sylvanian Families Cottontail Rabbit Family

RRP $29.99 from Amazon AU

Meet the Cottontail Rabbit Family; Father Aaron, Mother Sorrel, Baby Brother Gromwell and Baby Sister Willow. 

Product features:

  • Posable collectable figures 
  • 4 piece set: Father, Mother, Brother and Sister 
  • Dressed in removable fabric clothing 
  • Good for stimulating imaginative role-play in children 
  • Suitable for ages 3 years and up

Available from:


Sylvanian Families Sweet Raspberry Home

Sylvanian Families Sweet Raspberry Home

RRP $42.95 (was $49.99) from Amazon AU

The Sweet Raspberry Home comes fully assembled and ready to play with the fun slide set. The large interior and high ceiling make it easier for little hands to play inside the home. The set comes with the Chocolate Rabbit Baby and baby bed with a slide.

Product features:

  • Size H1.87, W2.6, D2.43cm
  • For ages 3 years and over
  • 1 year guarantee

Available from:


Sylvanian Families Flora Rabbit Family

Sylvanian Families Flora Rabbit Family

RRP $34.69 (was $39.99) from Amazon AU

Meet the Flora Rabbit Family, Father Nolan, Mother Aria and triplets Thyme, Sage and Rosemary. The Flora Rabbit Family have adorable droopy ears and love flowers. This set contains the father, mother, three cradled babies and a variety of accessories.

Product features:

  • The flower and clover on the figures’ ears can be swapped with the flowers in the bouquet.
  • The flower on the mother’s ear and the clover on the father’s ear can be swapped between the figures.
  • The Flora Rabbit family members are wearing matching checkered outfits in a cool blue colour.

Available from:


Sylvanian Families Family Picnic Van

Sylvanian Families Family Picnic Van

RRP $35.00 (was $47.00) from Big W

The Family Picnic Van is a car with a roof rack, that can fit up to eight figures. Remove the boot door and seats to turn them into a picnic table set.

Product Features: 

  • Includes the vehicle, Main unit, Rack, Back door/Table, Handle, Basket, Seat/Child seat x2, Cheese x2, Croissant x2, Plate x2, Drink x2 (a total of 15 pieces)

Available from:


Sylvanian Families - Hedgehog Family

Sylvanian Families Hedgehog Family

RRP $32.95 (was $39.99) from Amazon AU

The cutest collectable figures, the Hedgehog Family Set by Sylvanian Families makes a beautiful gift for kids. Recommended for children aged 3 years and above, this set contains 4 hedgehog figures: father, mother, sister, and brother.

Product features:

  • Dressed in removable fabric clothing
  • Suitable from 3 yrs+

Available from:

  • $32.95 (was $39.99) from Amazon AU
  • $35.70 (was $39.99) from Catch
  • $32.95 (was $39.99) from Big W

Sylvanian Families Rainbow Fun Nursery Bus

Sylvanian Families Rainbow Fun Nursery Bus

RRP $49.99 (was $54.99) at Amazon AU

The Rainbow Fun Nursery Bus is a triple-decker nursery bus that seats 28 babies, including cradled babies (figures not included). The bus folds out into a fun play area for the babies. The seats turn into a merry-go-round, swing, slide, see-saw, piano and baby carriage.

Product features:

  • Main unit, swing, flower merry-go-round, see-saw/slide, seat x 2, cloud baby carriage
  • Ages: 3 +

Available from:

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