Rihanna says motherhood is giving her a new focus on sustainability in business and in life
PLUS we look at the must-have Fenty Beauty products for mums.
Barbados beauty Rihanna, who is due any day with her second child, showed off her stunning baby bump in a selection of photos for the Savage X Fenty lingerie launch.
Since sharing the photo on July 10, Rihanna’s post has racked up almost 9 million likes.
The official IG account of Savage X Fenty also shared the post along with the caption: “Go ‘head @badgalriri, break the internet.”
The singer founded Savage X Fenty in 2018 and stepped down as CEO in June this year but still remains in her role as “brand visionary.”
Rihanna welcomed her first child with rapper A$AP Rocky in May 2022. The couple named their son RZA and were likely inspired by Robert Fitzgerald Diggs, better known by his stage name RZA, the leader of the Wu-Tang Clan.
“Go ‘head @badgalriri, break the internet.”
The pop superstar is glowing her way through her second pregnancy since the incredible Superbowl reveal earlier this year where she revealed that she and boyfriend rapper, A$AP Rocky were expecting baby number two.
And that is, in part, thanks to a new dedicated moisturising regime.
Speaking with Allure during her first pregnancy the Umbrella hitmaker admitted that pregnancy had her staying: “More moisturised than ever, obviously!”
The 35yo star credited Fenty Skin for her pregnancy glow-up, in particular saying that the “Butta Drop Whipped Oil Body Cream is my go-to.”
It’s not just her skin that’s been a focus in her pregnancy. The beauty founder admits that pregnancy has made her deeply concerned with her brand’s impact on the planet that her sweet babe will grow up in.
WATCH: Rihanna’s Baby Reveal. Continues after …
“Pregnancy makes me look at being more sustainable — with everything, all around,” she told Allure. “We’ve done a great job at that with Fenty Skin, so now we want to make sure we’re doing that with Fenty Beauty as well.”
The Diamonds singer is putting her money where her mouth is with the beauty brand’s new line of refillable lipsticks for a start.
In a sturdy and stylish reusable metal case, these lipsticks are making sure their wearers tread gently on the earth.
Superstar Rihanna and boyfriend A$AP Rocky are expecting their second child.
10 of our favourite Fenty products for mums
There’s a reason Fenty quickly amassed a cult following, and it’s not just because Rihanna was at the helm. The products are go-oood!
And they’re perfect for achieving a no-makeup makeup look that is all about natural glow. Combine that with the fact that they’re easy to use, even if you don’t have a glam squad on hand, and it makes them perfect for mums on the go.
We’ve shared some of our must-haves in the gallery below …
Thicc N Smooth Rich Peptide Eye Cream, RRP $60.00
“Young or grown, we all want to look as refreshed as possible. Thicc N Smooth is that eye cream that just does it all for you – brightens, depuffs, and reduces the look of fine lines, wrinkles, and crow’s feet around the eye area.” – Rihanna
We’re all in need of a do-it-all eye cream. Say hello to Thicc N Smooth Rich Peptide Eye Cream and goodbye to under eye dryness, dark circles, puffiness, and fine lines. This ultra-thick eye cream works overtime to brighten, smooth, and reduce the look of puffiness, fine lines, wrinkles, and crow’s feet around the eyes.
FENTY SKIN Butta Drop Whipped Oil Body Cream With Tropical Oils And Butters, RRP $65.00
A thick, rich, body moisturiser that delivers deep hydration in a nourishing whipped oil cream loaded with rich butters and tropical oils.
FENTY BEAUTY Cheeks Out Freestyle Cream Blush, RRP $35.00
A light-as-air, non-greasy cream blush that instantly melts into skin for an effortless wash of colour, giving life to all skin tones with a no-fuss, natural-looking flush in 10 sheer shades.
FENTY BEAUTY Bright Fix Undereye Brightener, RRP $44.00
An undereye brightener that hydrates, brightens, and blurs with sheer to buildable coverage. Delivering a no-makeup makeup effect and longwear formula.
FENTY SKIN Start’R Refresh Skincare Set, RRP $60.00
Max-out your daily pore care with this clean, travel-ready and clinically-backed system that tightens the look of pores, brightens, hydrates and smooths skin.
FENTY BEAUTY Brow MVP Ultra Fine Brow Pencil & Styler, RRP $39.00
An ultra-fine, retractable brow pencil made for hair-like precision, born in a groundbreaking range of 14 long-wear, waterproof, smudge-resistant shades – plus a built-in paddle brush for effortless blending and styling.
FENTY BEAUTY Hella Thicc Volumizing Mascara, RRP $34.00
Get thick and lifted lashes with this longwear mascara. The ultra-creamy, black formula features a tapered brush that coats every lash.
FENTY BEAUTY Pro Filt’r Hydrating Primer, RRP $28.00
A lightweight hydrating makeup primer for normal to dry skin that instantly nourishes, with a silky-smooth formula that keeps skin comfortable all day while improving and extending foundation wear.
FENTY BEAUTY Pro Filt’r Soft Matte Longwear Foundation, RRP $59.00
A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.
FENTY BEAUTY Liquid Killawatt Fluid Freestyle Highlighter, RRP $44.00
Killawatt Freestyle Highlighter is now a liquid formula. This next-level glow has superfine shimmer that can build from a sheer veil to a showstopping radiance. Its light-as-air radiance is transfer-resistant and dries down quickly. Plus, it comes in a range of shades for all skin tones.
