Aussie parents rejoice at the relaunch of the iconic Babies’R’Us
Same trusted name, exciting new vision!
They’re back! After a brief hiatus, Babies’R’Us has relaunched into the Australian market, providing Aussie families with a warm, safe place to find leading brands and premium products from all around the world designed to support throughout pregnancy, through to birth and the parenting years.
“It’s so great to have them back,” says Sydney mum, Natalie. “Babies’R’Us were my go-to when I had my first son six years ago, and now that I’m expecting my second I feel confident that I’ll be able to find the information and products I need when I need them.”
With an online store full to the brim of over 4000 carefully curated premium products, and new-look physical stores not too far off in the future, Australian parents and parents-to-be are in safe hands.
Speaking with Bounty Parents, Babies’R’Us Product Manager, Nick Maddison shares his passion for the renewed and refreshed re-launch.
“We are so thrilled to have re-launched the Babies R Us brand back into Australia,” says Nick.
“With a renewed vision, focusing on advice, service, and care, complemented by our fantastic range of international, local, and exclusive brands, we are eager to resonate once again with our loyal customer base. Every day we are sourcing new and exciting premium products from market leading brands, including Bugaboo, Baby Jogger, Bonds, Bubba Blue, Tommee Tippee and many more of your favourites.
“Even more excitingly, soon you will be able to shop with us in person, at our new experience centre opening in Melbourne, in 2022. Watch out for new items added daily, and our advice edit, written by parents for parents coming soon to site! We know there will be plenty for you and your little one to make lasting memories every moment, every day!”
The nights are long, but the years are short. Babies’R’Us will walk beside you all along the way.
Bounty Parents top pics from the Babies’R’Us relaunch
Babies’R’Us is full of incredible products to help you on your parenting journey. From pregnancy, through to birth and the parenting years, Babies’R’Us have got you covered. For babies and everything that comes along with them: “the highs, the lows, the good, the bad and the downright confusing …”
We’ve shared some of our favourite buys from the renewed and refreshed Babies’R’Us in the gallery below.
Medela Breastfeeding Starter Kit, RRP $49.95
The Medela Breastfeeding Starter Kit contains a range of essential products to provide an easy right start to your breastfeeding experience.
Includes
- 1 x Calma unique feeding device
- 2 x 150ml breastmilk bottles with lid
- 12 x disposable nursing pads
- 1 x Purelan100 7g – pure lanolin
- 1 x QuickClean microwave bag
- 5 x Pump & Save breastmilk bags
Bugaboo Fox 2 Complete Pram, RRP $1,999 (Babies’R’Us price: $1,499.00!)
The Bugaboo Fox 2 is the most advanced comfort pram. Combining 20 years of the latest Bugaboo innovation and technological advances, it’s the perfect drive with power steering. It is best in class with many features that make it the lightest one-hand push for parents, great for all terrains, all-weather, and made from quality materials built to last.
It’s for parents who want the very best in comfort prams, in an ultra-lightweight design. And it’s extra comfortable for children with its premium fabrics and an ergonomic bassinet and seat design.
Features:
- Suitable from birth up to 23kg
- Central Joint and front wheel suspension
- Sun canopy with peekaboo window and breezy panel
- Attach accessories easily with the integrated attachment points
- Easy on and off brake (ball pen principle)
- Large, easy accessible underseat basket with storage pockets
- Customisable sun canopy, fabrics, grips and wheel caps
- One or two piece compact fold and self-standing
- One hand operation of seat removal and positioning
- Beach mode
- Car seat adaptability
- Height adjustable handlebar
PureBaby Bunny Rug & Snookie Pack, RRP $39.95
The PureBaby Essentials Collection Bunny Rug and Snookie Pack features a classic bunny rug, perfect for adding a layer of warmth around the house, car or out and about in the pram.
Also including the sweet PureBaby bear snookie perfect for those little hands to cuddle.
Packaged in Purebaby Box, a lovely gifting item.
Features:
- 1x Sweet bear snuggie for your little one to hold onto
- 1x Bunny Rug designed for an extra layer of warmth
- Made from 100 percent Certified Organic Cotton
Babyhood Classic Sleigh Cot White, RRP $749 (Babies’R’Us price: $599.00)
If you are looking for a beautiful modern sleigh cot, packed with great features at a hot price, look no further – the Classic Sleigh Cot has the famous babyhood smooth single hand internal drop side, sustainable clear A grade New Zealand plantation timber, 2 level base adjustment and lots of great features in a large cot, with a bonus toddler rail in a beautiful classic sleigh style.
Features:
- Better for you and your baby as it is sustainable with real clear A grade NZ plantation timber
- Beautifully stylish in your nursery with a beautiful modern sleigh shape with a twist
- Ergonomically designed to be better for your back, shoulders and hips with Babyhood’s famous smooth single hand internal dropside – so no more heavy bending
- Grows with your child as the base levels adjust from bassinet, cot and toddler bed (with a bonus toddler rail to save you even more money) and a day bed
- Safer for your baby with BPA free teething rails that are very discreet but seriously great for keeping your cot looking like new
- Two level base adjustment for your growing baby
- Easy to manoeuvre around your nursery with 4x lockable wheels
Sophie La Girafe Lullaby Dreams Music and Projector Show Plush, RRP $59.95
The Sophie La Girafe Lullaby Dreams Show Plush is a musical and projecting friend perfect for cuddling fun during the day and comforting at night.
The plush has 10 lullabies including nature sounds and heartbeats to help your baby peacefully drift off to the land of dreams.
Features:
- Sophie La Girafe plush with removable projector, volume control
- Dimensions: 30Lx19Wx17Hcm
- Batteries required: 3 AAA (included)
- Machine washable
Weleda Calendula Cream Bath 200ml Bottle, RRP $26.95
Baby’s delicate skin gets the gentlest bathing treatment with this soothing cream bath. It’s a calming addition to bath time that nurtures baby’s sensitive skin and ensures essential moisture is protected.
It supports the natural protective layer of baby’s delicate skin. Sweet Almond and Sesame oils provide warming qualities, keeping the skin smooth and supple and protecting it from moisture loss. Calendula extract helps soothe the skin. Also ideal for sensitive adult skin.
VeeBee Explorer Plus 3 Stage Trike, RRP $199.00
Enhance your child’s imagination and riding skills in additional security and comfort with the three-in-one Explorer Plus.
STAGE 1 (10 months): The parent has complete control of the trike and pushes the baby as they develop balance and motor skills while enjoying the ride.
STAGE 2 (24 months): The child can now participate in the riding process, learning to pedal and steer as the parent guides with the height-adjustable parent handle.
STAGE 3 (36 months): The child should now be ready to go on it alone and discover their newfound independence.
Quax Adult Rocking Chair De Luxe – Black, RRP $699.95
This beautiful nursing chair from Quax is both stylish and practical and makes feeding a baby much more enjoyable. It is ergonomically designed to offer optimal sitting comfort integrated headrest and supportive armrests. With its stylish classic looks, it makes a great addition to your home once nursing days are over.
Quax Rocking Chair Footrest also available, sold separately.
Baby Jogger City GO Baby Capsule, RRP $449 (Babies’R’Us price: $369.00)
The City GO Baby Capsule provides a safe spot for baby to join in on your adventures from day one!
It securely attaches to your favourite Baby Jogger stroller to create a travel system.
Whether by car or plane, the City GO Baby Capsule goes anywhere and is approved for aircraft use.
Features:
- UV 50+ canopy
- Secure ISOFIX compatible connection system and integrated belt lock off for an easy and secure install.
- Easily Adjusts for the Right Fit
- Approved for Aircraft Use
- Adjustable base
4Moms rockaRoo, RRP $379 (Babies’R’Us price: $289.00)
The 4Moms rockaRoo provides the front to back gliding motion babies love, in a compact size. Its sleek, modern design is 1/3 the size of a traditional swing so the rockaRoo looks and fits great in any home!
The rockaRoo’s front to back gliding motion has five speed options. Provide your own soothing sounds by connecting any MP3 device to the rockaRoo. Keep your baby entertained with the removable, reversible toy balls. All seat fabrics are machine washable.
